Cumulus Media bankruptcy plan approved
Following the announcement in March that Cumulus Media was headed for a second bankruptcy, we learn today that the plan is approved and moving forward. Continue Reading
Author: Brad Hill
Spotify’s “Wrapped” Branding Influence … Wrapped
Spotify Wrapped — the annual personalized deep dive into Spotify use — has become a branding meme. We asked AI to comment, and learned that annual Wrapped-like campaigns have increased since Spotify first launched Wrapped, and gave us a three-part answer detailing direct adaptations. Continue Reading
RAIN Notes: April 14
— Is radio still viable? (Jacobs Media)
— Circular (Michael Mignano)
— At the top (Cathy Csukas)
– All the hats (Morgan Wiedmann) Continue Reading
Rumor Fact(ory): DistroKid explores $2B sale
We learn from a variety of second-hand sources that DistroKid, an open-to-anyone digital music distribution service, is exploring a $2B sale. Prospective suitors are not identified, and this appears to be exploratory. Continue Reading
Audiobooks, e-books, printed books — a Pew Research comparison
Audiobooks are popular, and consumption is growing. Likewise e-books. Printed books are more than twice as popular, but declining. Those results come from the Pew Research Center, which focuses on the persistent domination of print while acknowledging the decade-long incremental rise of audiobooks. Click for details and graph. Continue Reading
Steve Goldstein: The Attention Economy Comes for Podcasting
“A download is not a listen” — that’s a key message in Steve Goldstein’s latest guest column. He calls it “the download illusion” — a download is a metric of distribution, not consumption. This is key to the slow shift undertaken by the podcast industry to understand consumption realistically. Big platforms are moving beyond the download, and Steve discusses Spotify, YouTube, Apple, and Netflix. Then Steve extends the principle beyond audio to hotels (Marriott) and restaurants (Starbucks). “Radio knew this all along,” Steve asserts. There is also consideration of loyal fandom compared to large audiences. “You don’t need massive scale to build something valuable.” And more. This is one of the most compressed pieces of wisdom Steve has produced in this column. Continue Reading
TV podcast consumption: A new audience study
Media intelligence company Samba TV has released Podcasts On The Big Screen, a measurement study of podcast consumption via televisions. The research is powered by Samba TV’s proprietary chip technology which is embedded in a global footprint of about 46 million TVs, 28 million of which are located in the U.S. There’s also an “identity graph that identifies users across devices. Continue Reading
Spotify enables a pure audio experience with new video-off setting
Spotify has launched a feature which harks back to its founding purpose as an audio app — a set of toggles which turn off three experiences. Continue Reading
RAIN Notes: April 9
— Scaling the pod boom (AdsWizz)
— Tip-toeing through the tipping points (Podcast Movement) Continue Reading
ENCO Systems upgrades its DJ replacement technology with upcoming release
Broadcast automation company ENCO Systems is announcing (pre-announcing, really) a new-and-evolved version of its aiTrack content insertion technology. The company describes it as “a fully cloud-native, automation-agnostic platform designed for modern broadcast environments.” The key function is scheduling AI-driven audio segments for live and automated programming. Continue Reading
BIA projects $184 billion 2026 local advertising; digital to surpass traditional
Media consultancy and data company BIA Advisory Services has revised a previously released forecast of local ad revenue in 2026. The upbeat data separate digital media and traditional media. The headline number is $184 billion, and there are interesting stories in the details. Continue Reading
Spotify launches new playlist technology for smarter podcast streaming
We receive this from Spotify: “Starting today, Prompted Playlist is expanding beyond music to now include podcasts.” This ingenious feature can create playlists based on the user’s listening history and real-time signals. Click for video. Continue Reading