Edison Research survey finds potential podcast listeners don’t know where to start
If you weren’t able to attend Podcast Movement in Philadelphia, you can still catch up on a few of the top takeaways from the keynote by Edison Research SVP Tom Webster. The talk, titled The Next Frontier in Podcasting: 100 Million Listeners, explored the gap between the high rates of people who are familiar with the term podcasting and the lower rates of people who have actually listened to a show. Continue Reading