Steve Pratt of Pacific Content looks to TV news for inspiration in the podcast world. Drawing on his own experience in local television, Pratt explores the importance of consistency in staying on top. Continue Reading
Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading
Brief news items and worthy reads from around the web: Spotify’s programmatic plans; when companies sponsor podcasts; Sonos taps into neurological research. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves include a promotion at Vevo and new hires for SoundCloud and Pacific Content. Continue Reading