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MRC

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR)

Posted on February 12, 2024 by Brad Hill

The Interactive Advertising Bureau (IAB), with the Media Ratings Council (MRC) have created a set of guidelines “to effectively capture the impact of AR campaigns.” The document is open to public comment until March 9. Click for details. Continue Reading →

Advertising & Monetization IAB, MRC

Triton digital completes MRC auditing process, status of accredited metrics unchanged

Posted on April 9, 2015 by Brad Hill

Triton Digital announced that it has completed an annual review of accreditation by the Media Rating Council (MRC), and that the accreditation of Triton’s Webcast Metrics and Webcast Metrics Local ratings products remains unchanged. Continue Reading →

Advertising & Monetization, Tech MRC, Triton Digital
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