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Jennifer Lane

6

Audio ad-blocking is not an enhancement

Posted on December 18, 2013 by Jennifer Lane

Several Chrome browser extensions tune out Pandora audio ads. One of the pitfalls of being the streaming music platform of choice is that the service becomes a target for developers with the know-how to “improve upon it.” Ad-blocking is real, and is a growing problem. Continue Reading →

Opinion & Features advertising, Jennifer Lane, Pandora

Pandora’s Proprietary Audience Segments

Posted on November 19, 2013 by Jennifer Lane

With more than 200 million registered users, Pandora’s collection of user data is substantial. Now they are beginning to use that data to create marketable audience segments that advertisers can use to target their campaigns. An article by guest contributor Jennifer Lane. Continue Reading →

News, Opinion & Features audience segments, Jennifer Lane, Pandora

Summits’ Lane to lead new RAIN group; vet tech journo Brad Hill new RAIN VP/Managing editor

Posted on September 16, 2013 by Paul Maloney

RAIN Publications and RAIN Summits are merging to create a new company which will offer news, conference events, and more to the dynamic and rapidly-growing Internet radio and online audio industries. The new venture, RAIN Enterprises, will include a revamped… Continue Reading →

News brad hill, enterprises, Jennifer Lane, Kurt Hanson, RAIN, summit

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