Global strategic information company Edison Research has partnered with audio technology and services company SoundStack to deliver a new measurement product: Podcast Download Metrics Service. Click for the deetails. Continue Reading
Skirting current politics, Edison Research has reached into its trove of survey data to find a measurement of how podcast consumption would be reduced if political lightning rod Tik Tok were shut down. Continue Reading
As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading