Bridge Ratings released new data from its research about how long people stay tuned in to podcasts. The average time spent listening across all participants was 33 minutes. An average of 26% of the respondents stopped listening to a show within the first 30 minutes, and 19% stopped at between 30 and 45 minutes. Continue Reading
Bridge Ratings released data about the podcasting trend, sharing audience data so far for 2016. According to their findings, 30% of study participants have ever listened to a podcast. Continue Reading
Bridge Ratings issued a correlation study that sought to understand the relationship between a song’s streaming success, and that song’s digital download sales. Bridge discovered that a correlation does exist, all the more for the biggest hits. Continue Reading
Bridge Ratings posted a new study which questioned listeners about the overlap of music they stream, and music they hear on the radio. The results portray the two mediums to be complementary in interesting ways. We spoke to Bridge Ratings President Dave Van Dyke. Continue Reading
Dave Van Dyke of Bridge Ratings Media Research has published some recent data about pureplay listening in a LinkedIn post. “Something interesting is happening on the internet streaming front,” Van Dyke writes. He projects that time spent listening to pureplay streaming will exceed terrestrial simulcasting by next year. Continue Reading
Do you want to hear more than music on your favorite pureplay streaming service? The findings from a study by Bridge Ratings indicate that many people are content with the status quo of songs only. “Adding news or commuter traffic content is likely not going to enhance the experience for most users of these services,” said Dave Van Dyke, Bridge Ratings’ president. Continue Reading