The most opulent presentation of advertising creative offered by Pandora is a combination of an interstitial commercial (either audio or video, positioned between songs) followed by a visual display. We recently spotted BMW doubling down on that commercial opportunity with two ads for the i3 model within a 30-minute listening period. Continue Reading
Last month we noted real estate site Trulia’s launch of a $45-million ad campaign promoting its mobile house-seeking app. Since then we’ve had an eye out for the ads, curious about what sort of placement Trulia would occupy in Pandora’s portfolio of ad units and rich-media options. We got one answer this week. Continue Reading
All indicators point to mobile for nearly all Internet activities, and especially for listening to music. Pandora is the fifth most-downloaded mobile app, according to comScore. Which is a shame for advertisers who buy the full-screen treatment on Pandora’s browser experience. The big, full-screen ads on Pandora are like album art for advertisers. Continue Reading