Spotify has acquired CrowdAlbum, an aggregator of photos and videos from concerts. The service, which launched in 2013, offers artists a visual album of their tours. It also helps them to identify and connect with fans.
“We’re working every day to find ways to tighten the connection between artists and their fans,” Charlie Hellman, Spotify’s vice president of product, said. “The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring.”
CrowdAlbum isn’t Spotify’s first acquisition of 2016. In January it bought two companies focused on improving its product development teams.