The five most-read articles this week in RAIN. Thanks for reading!

iHeartRadio mobile bulletin on NYC disaster: good digital idea, poor radio experience

Amazon raises the cost of Prime subscriptions; inches toward music service

Mixcloud moves to NYC; seeks to “make radio better”

Neil Young’s PonoMusic goes against all trends, but is a smash on Kickstarter

RAIN Poll results: Would you buy a data plan for your car?

1. The most-read piece this week was RAIN editor Brad Hill’s description of following a mobile from iHeartRadio. The scooped other news apps, but WABC’s radio ad load ruined the experience.
2. Amazon announced it was raising the cost of the Prime subscription service by 25%. In a continually evolving story, it appears that Amazon is inching toward a music service.
3. Mixcloud, a crowdsourced music-DJ and podcast platform, moved its HQ to New York.Can it differentiate against SoundCloud, 8tracks, and YouTube?
4. Neil Young formally launched his PonoMusic project, which flied in the face of music consumption trends. Nevertheless, its Kickstarter funding smashed its goal and raised over $2-million dollars in two days.
5. RAIN Poll results for the question, “Would you buy a data plan for your car?” were skewed strongly toward “Nope.” Interesting comments ensued.