Quick Hits: Google execs join Spotify; blue notes for jazz and classical; new musical startups; UK’s anti-piracy program

Brief new items and worthy reads from around the web:

Google execs take Spotify roles: Two executives from Google have taken on roles at the streaming service. The current chief business office has joined Spotify’s board, while YouTube’s former head of product is now a special advisor to CEO Daniel Ek and the management team. [Re/code]

Analysis of streaming for niche genres: Pop is the tops for today’s streaming audience, but Salon examined the stormy story for other genres, such as jazz and classical, that don’t have the fan base of the Top 40.

Two new music startups join tech accelerator: LuckyPennie is a social media resource focused on concerts, but music rights enthusiasts may be more interested in MusicPlay Analytics. That tool helps gather data about song plays in bars or restaurants to help appropriate licensing fees be collected. [Hypebot]

UK launches anti-piracy campaign: Several creative organizations and ISPs in the UK joined forces to better educate the web population about legal online content options. The ISPs will issue alerts to people whose  accounts are used to infringe copyrights, but no further action will be taken against those individuals. [Music Industry News Network]

Anna Washenko