Why P1 radio consumers listen more … and less. (Jacobs Media TechSurvey 2024)

In the newly released new TechSurvey 2024, Jacobs Media ambitiously surveyed over 31,000 participants. As ever with this annual effort, most respondents were members of radio station databases, We look at why loyal radio consumers are listening less, and listening more, and attitudes about AI. Click for details, graphs, and the study download link Continue Reading

Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study

Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading