Podcast creative and advertising platform Libsyn announces a new executive appointment: Christopher Avello takes the position of vice President of Marketing. Avello will lead the company’s marketing strategy while expanding Libsy’s reach and strengthening engagement. The new role starts immediately, and is based in Boston.
Libsyn asserts that Avello will bring a proven track record of driving growth and innovation, citing his 13 years at Amazon Audible, where he led marketing ofAlexa, Kindle, and Fire integrations, as well as leading global international expansion.
Following his time at Audible, Avello served as Head of Subscriber Experience at Boston Globe Media, where he focused on optimizing the digital subscription journey and enhancing reader engagement. He then joined Catapult as Vice President of Performance Marketing, where he led marketing strategy for both B2B and B2C initiatives, including the launch of Catapult One, the company’s first direct-to-consumer hardware subscription business. Most recently, he was General Manager of Chirp Books, overseeing strategy and growth for the audiobook marketplace.
