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Sharon Taylor elevated to CRO, Triton Digital

Veteran podcast executive Sharon Taylor has been appointed Chief Revenue Officer at audio technology and service provider Triton Digital, where she will report to CEO John Rosso. Australia native Taylor spent three and a half years at enterprise podcast tech and hosting company Omny Studio, where she served as Head of Operations, then CEO from 2016 to 2019. Triton, which is itself a subsidiary of iHeartMedia, acquired Omny Studio in 2019. Continue Reading

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The Wondery Reactions

Yesterday we covered rumors that established podcast production house Wondery had been shuttered. Then a more nuanced situation emerged: Amazon-owned Wondery will be reduced (110 staffers released) and repositioned in a different part of the parent company. Today, we collect public reactions from industry leaders.  Continue Reading

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Edison Research offers status badges for top-ranked podcasts

Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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What makes podcast ads effective? New research.

In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading