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Steve Goldstein: What’s a Podcast? The Audience is Telling Us

In his latest guest column, Amplifi Media’s Steve Goldstein revisits the definition of podcasting, with recognition of the category’s two delivery formats — audio and video; listening and watching. New research from Amplifi Media and Coleman Insights showed that 85% of people say podcasts can be audio or video, and only 46% only or mostly listen. Nearly half of YouTube/podcast consumers primarily listen. So — audio has magical intimacy, but video demands rethinking the creator’s craft. What does this mean for podcasters? Five key points are identified in this must-read column.
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Spotify strengthens AI rules and filters

“Music has always been shaped by technology,” Spotify observes in a recent update of its work to control AI music submissions. The pace of generative AI music creation and submission has motivated the company to detail its recent efforts to keep the service’s music authorship honest and human. Spotify details three primary initiatives to control the use, and limit the misuse, of AI-generated audio. Continue Reading