RAIN Notes: April 15
— Promised Proof (Coleman Insights)
— Migration (Juleyka Lantigua)
— Creative vs. Targeting (Westwood One)
Metrics & Research
RAIN Notes: April 10
RAIN Notes: April 8
— 500 Stations + 5,000 Listeners = Techsurvey 2025 (Jacobs Media)
— Next (Martha Fischer)
— The Big V (Steve Pratt)
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The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)
In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Health of music fans = potential wealth for musicians (MusicWatch)
A healthy music fan is one who spends money for music. When the consumer side is healthy, the production and creative sides naturally do well financially. That is the formula spelled out by Russ Crupnick in the latest release from MusicWatch where he is Managing Partner. Click for details and a link. Continue Reading
2024 global music market growth: Slowed but still significant. Think three dozen billion.
UK-based MIDiA Research has released the 2024 edition of its recorded music market shares report. The top line here has two parts: Overall global recorded music revenue ($36.2 billion), and Annual growth (6.5%). Click for much more and an illustrative infographic.
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Spotify: $10B payout in 2024; $60B lifetime — indie artists highlighted in a raft of metrics
Spotify has released a Music Economics Report for 2024. In it, we see interesting metrics about the platform’s reach, payouts to participating artists, metrics pertaining to songwriters and composers, and the elite class of Spotify millionaires, and much more. Click for detailed coverage and link to the original.
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February podcast production drops 32% year over year (Listen Notes)
New podcast production took a substantial step downward in February, compared to the same month a year ago. And in the month-over-month view, January-February represents the biggest single-month drop of the 12-month period. A macro view of new podcasts per year shows the Covid-era surge followed by a return to normal. Continue Reading
Connected audio leads UK listening metrics (RAJAR)
RAJAR (Radio Joint Audience Research), the radio/audio measurement organization of the UK, released its Winter 2024 MIDAS report. It is designed to “provide context and insight into how, when, and where audio content is being consumed.” The mission is to show and quantify how listeners are embracing the multi-platform and multi-device offering, as well as how on-demand audio is contributing to listening behaviour. The report also reveals consumer location and behavior while listening, how listening happens in groups, and how audio makes listeners feel. Click for detailed coverage and download link.
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Hearing the News: All about news podcast consumers (Sounds Profitable & NPR)
In a new data release from Sounds Profitable, a meticulous analysis of self-described listener behavior seeks to understand the listening habits and preferences of people who listen to News podcasts. Called The News Podcast Consumer, it is part of an ongoing study. Click for details and source link. Continue Reading
Top UK podcasts (Edison Research): yearly and quarterly comparisons
Edison Research is out today with its Top 25 Podcasts in the UK ranker. Edison’s research is derived from listener surveys, not download counts, and therefore includes podcasts which do not appear on other rankers which lack access to some hosting platforms. Click for the list, and RAIN’s year-over-year and month-over-month comparisons. Continue Reading
Audio advertising a growing force (AdsWizz research)
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading