In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading
Nielsen has released study data examining the perception of marketing effectiveness across different channels, compared to actual (measured) effectiveness. The priorities of marketers in 2025 are identified.
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In the newly released Podscribe Performance Benchmarks report, the podcast advertising analytics company introduces a new podcast advertising research metric: The Reach Curve. Click for highlights and link to the original. Continue Reading
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading
London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading
AI-powered audio studio Wondercraft has released AI in Content Creation 2025, a report which seeks to understand how creators, marketers, educators, and teams are building with AI. Information is based on a 2025 survey. Click for data, charts, and link to the original. Continue Reading
Organizational mental health consultancy Revelios, based in Oakville Canada, has released a study of mental health in the Canadian music industry. This release covers preliminary results of ongoing fieldwork, representing 804 surveyed individuals. These preliminary results display a nearly unanimous sentiment among Canadian musicians that mental health issues are widespread. Click for details and the download link. (HT: Alan Cross) Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading
In a newly completed study called All About The Music, the British Phonographic Industry trade group (BPI) casts a detailed look back at the UK recorded music industry in 2024. It is the (very impressive) 46th edition of BPI’s yearbook. Click through for key findings. Continue Reading
In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading