Author: Steve Goldstein

Steve Goldstein: What’s a Podcast? The Audience is Telling Us

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In his latest guest column, Amplifi Media’s Steve Goldstein revisits the definition of podcasting, with recognition of the category’s two delivery formats — audio and video; listening and watching. New research from Amplifi Media and Coleman Insights showed that 85% of people say podcasts can be audio or video, and only 46% only or mostly listen. Nearly half of YouTube/podcast consumers primarily listen. So — audio has magical intimacy, but video demands rethinking the creator’s craft. What does this mean for podcasters? Five key points are identified in this must-read column.
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Steve Goldstein: The Tsunami of AI Content: When More Becomes Too Much

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In his latest guest column, Amplifi Media’s Steve Goldstein examines the fast-growing phenomenon of AI-creaed podcasts — quality vs. quantity, the “Crest toothpaste problem,” the question of real value, and whether audiences will push back. Here’s one takeaway: “The reality is the audience backlash won’t be about whether content is human or AI. It will be about whether your content feels necessary, fresh, and worth their limited time. That means creating high-quality content that is unambiguously human.”
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Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table

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by Steve Goldstein

In his latest column, Steve frankly addresses broadcasters: “The reality is that radio is still largely behind in the shift from linear to on-demand.” Citing cumes in major markets, the conclusion is that the average listener never hears most of radio’s best moments. Podcasting can rescue that loss. Podcasting isn’t just nice to have, Steve asserts, “It’s the most effective way to recapture the listening you’re already losing and to keep your audience engaged when they’re not in the car or near a radio.” It’s all about retention. A must-read column — rigorous, bracing, and motivating. Continue Reading →

Steve Goldstein:Wondery Folds Into Audible — What It Signals About Podcasting’s Future

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by Steve Goldstein

In his latest column, Steve uses a Q&A format to assess industry shock of Wondery folding into Amazon-owned Audible. “This move appears to be more than a corporate reshuffle,” Steve asserts, “It signals a broader strategic shift.” Good or bad for podcasting? Has Amazon lost interest? How does the future look? Do small and niche shows get left behind? One thing for sure: Podcasting is now unmistakenly a mainstream business, where strategy, structure, and ROI take the lead. A must read. Continue Reading →

Steve Goldstein:The SEO Collapse: Did Podcasts Replace Late Night?

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by Steve Goldstein

In Steve’s latest column, a detailed and interesting analysis of an historical moment. “Stephen Colbert’s exit from The Late Show is more than a changing of the guard. It’s a flashing red signal that the entire late-night ecosystem is being upended. The space late-night TV once owned has changed rapidly, with podcasts playing a central role in that transformation.” “Podcasts aren’t just taking the mic. They’re taking the moment.” Continue Reading →

Steve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now

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by Steve Goldstein

The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading →

Steve Goldstein: Podcasts: The Power Behind The Word “Podcast”

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The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading →

Steve Goldstein: Podcasts: It’s Not One Thing Or The Other

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A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading →

Steve Goldstein: How Podcasting Reaches $5 Billion

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In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading →