Budget grocery chain Aldi announced that it is launching a streaming music service. Aldi Life Musik is available only in its home market of Germany. It’s build on Napster’s full streaming catalog and has a subscription cost of €7.99 per month. While curious listeners can check it out with a 30-day free trial, there will be no other freemium access to the service.
Aldi isn’t the first supermarket to offer a music platform. The UK’s Tesco operated Blinkbox, although it sold off the streaming business to Guvera early this year. (Although it seems Guvera is also already looking to offload that purchase.)
Germany’s streaming market has been growing, accounting for 12.8% of the nation’s music revenue as of the first half reports. We also saw an insightful study earlier this month that showed strong reach for Spotify’s freemium tier among German listeners.