McKinsey

Report examines digital growth for music in southeast Asia

Posted on by Anna Washenko

A new report from McKinsey & Company examined the streaming music industry in southeast Asia. The region has a range of digital music market sizes, with some large and firmly established while others are still on the grow. Across the area, digital music growth is happening faster than the global rate (8.8% a year compared with 0.4% a year between 2011 and 2015). Continue Reading →

Consumer digital spending grows; digital advertising grows faster

Posted on by Brad Hill

Consumer spending on digital products will grow a projected 5.1% to $2.1-trillion in 2019, according to McKinsey’s newly released State of Global Media Spending report. Advertiser spending on digital is growing even faster, and the trend, when combined with new CRB webcaster rates, might have implications for radio stations. Continue Reading →