AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts.
RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video.
“The huge fantasy sports fan base combined with the strong consumer demand for audio podcasts is a powerful combination,” said Jay Green, AdLarge VP.
For RotoWire, the partnership hits a couple of positive notes. “AdLarge Media has a rich history in sports and is taking a leadership role in digital audio, particularly with podcasting,” noted Peter Schoenke, President of RotoWire. “In addition, their established reputation for collaborating with partners to increase ROI for advertisers made them the ideal partner for us.”
In December, AdLarge partnered with AudioBoom as exclusive U.S. representative, an arrangement that extended to the exclusive-to-AudioBoom Russell Brand Podcast in March.