Vevo has introduced a live talk show format to its music video platform. Vevo Live will deliver artist interviews in front of a studio audience in addition to interactions with online viewers. After testing over the summer, Vevo Live had its soft launch episode starring Fifth Harmony. According to Variety, more than 3 million viewers watched the show.
Vevo VP of marketing Stacy Moscatelli said this isn’t the beginning of a pivot to live video. However, the company has been putting its resources into original content this year.