Aggregation platform TuneIn announced today that its portfolio of streaming radio stations has reached 100,000 — “the most radio stations ever in one place,” according to the press release.
TuneIn is taking the long-tail approach to radio stations, adding broadcasts of German soccer leagues and a wide spectrum of international broadcasters. The service is not afraid of innovative programming, recently getting attention for setting up a 24-hour This American Life stream, featuring a non-interactive flow from that public radio show’s 18-year archive.
TuneIn currently reports a user base of 40-million active listeners, and distributes its brand to 50 automobile models for in-car listening. It might not be natural to think of TuneIn as fitting into the streaming music competition, but for all the talk about Apples’ 20-million listeners, and Pandora’s 73-million actives, TuneIn’s high-profile position as a radio and progamming aggregator is grabbing share and reach.