Triton Digital announced that its Tap Advertising Server has been integrated with the Operative.One ad management platform from Operative. This move will optimize and streamline the order management process for audio publishers. Clients using the Tap ad server can manage their advertising orders with enhanced omni-channel scalability. Publishers can add audio-specific parameters, like create and targeting criteria, into the platform.
“We are thrilled to be working with Triton Digital to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” Operative CEO Lorne Brown said. “The pioneering leader in digital audio technology, Triton Digital shares our passion for innovation, collaboration, and for enabling clients to transact audio inventory with ease.”
“We remain committed to the continuous advancement of our technology, and to providing the digital audio industry at large with solutions that make transacting advertising more efficient,” said John Rosso, president of market development at Triton Digital. “We are pleased to partner with Operative, the leading ad management platform, to further streamline the management of ad buys within our Tap ad server.”