Triton Digital announced that its Podcast Reports service will expand to yet another new market. It will apply its podcast metrics to the Latin America region. Triton’s metrics have certification from the IAB Tech Lab, and offer a ranking by average downloads.
“We are pleased to expand our Podcast Reports to LATAM,” said Benjamin Masse, managing director of market development and strategy at Triton. “As podcast consumption continues to rise in the region, the reports will provide valuable insights that will enable advertisers to reach their target audiences in a meaningful, engaging manner.”
The inaugural LATAM Podcast Ranker found LOS40 MX – La Corneta from Prisa Radio at the top of the chart for the period from October 28 to November 24. Rádios Grupo Globo was the top performing network, with six shows in the top ten and 39 shows out of the total 66 programs.
Triton began its series of Podcast Ranker charts in October with a debut in Australia.