Rhapsody has entered into a partnership with Flipps, an app for playing media from a mobile device on a television. Through this arrangement, Flipps will support the discovery and streaming of Rhapsody and Napster’s original video content, including music videos, live performances, and exclusive interviews. The deal is the latest in a busy year for Rhapsody. Continue Reading
In its most important structural change in years, and a meaningful expansion of its business model, on-demand music service Rhapsody has announced unRadio, and added the new listening experience to all its apps. At the same time, Rhapsody is starting a partnership with T-Mobile, wherein unRadio is available free of charge to T-Mobile wireless cell-phone customers.
As a stand-alone service, whether through T-Mobile or not, unRadio shrewdly combines lean-back listening, similar to Pandora, with on-demand interactivity, similar to Spotify and Rhapsody’s own Premier plan. Rhapsody is effectively straddling the gulf between free listening supported by advertising, and the full interactivity of a celestial music jukebox. It could hit a sweet spot for some music-lovers. Continue Reading