RAIN founder Kurt Hanson calculates how a legendary Milwaukee radio station could improve a surprisingly low Nielsen rating. What can you do with an underperforming AM signal nowadays? What’s the best use of heritage call letters? Is “live and local” a viable option? Continue Reading
Kurt Hanson blog: Recently, Nielsen Audio released its first annual “State of the Media: Audio Today” report — its new version of Arbitron’s venerable annual “Radio Today” reports. One interesting finding is the importance of the “workday” daypart. Continue Reading
Why has AM/FM lost 30 percent of its key listening metrics since 2008? Founding editor Kurt Hanson reflects on history, harkens back to the day when he ran a leading ratings company, and disputes a theory. HINT: it’s not about the Portable People Meter. Continue Reading