Morning Consult - RAIN News

New study of virtual assistants shows streaming the most-used function

Posted on April 6, 2017 by Brad Hill

Research firm Morning Consult has released results of a consumer survey which queried over 2,200 adults about how they use virtual assistants. In framing the results of this study, it’s important to understand the scope of “virtual assistant” in this report. Continue Reading →

Who likes Spotify better, Democratic men or women? And loads more detail in new survey

Posted on December 21, 2016 by Anna Washenko

A new study from survey company Morning Consult, best known for its political opinion work, concentrates on audio platform preferences of American adults. The study questioned 2,000 respondents about their use of Spotify, Pandora, AM/FM, purchased music (CDs, downloads) iHeartRadio, Amazon Prime, Tidal, Apple Music, and Google Play. Continue Reading →