RAIN Notes: July 2
Welcoming – New York Public Radio
Targeting 1,000,000,000 (One Hundred Billion) – MiDIA Research
Supporters Support – Edison Research Continue Reading
Edison Research
RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
Edison Research Top Q1 podcasts in UK; plus RAIN historical comparison
Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
UK listeners embrace smart devices in home and car: Edison Research
In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading
Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio … and more from Nielsen/Edison
In the newly released Q1 edition of The Record — the quarterly series measuring how consumers spend their listening day with ad-supported online audio — we learn that radio rules the time spent metric, especially in older demos. Click for details, charts. Continue Reading
YouTube launches Weekly Podcast ranker; Rogan tops. We compare Edison.
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading
Rogan and regularity reign in ranker (Edison Top 50 Podcasts)
The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
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Time spent with Radio News/Talk lifted by streaming
The News/Talk format on U.S. radio received the largest share of time spent listening in the expansive 18+ age group. That finding from a new report released by Nielsen and Edison Research. Click for more. Continue Reading
Podcasts among most memorable sources of election discussions (Edison Research)
In a notably exacting survey goal, Edison Research queried U.S. survey subjects about which platforms they recalled using to hear discussions about the recent U.S. presidential election. Continue Reading
Female, social, video, Gen Z: Latino Podcast Listener Report 2024
Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading