Edison Research

Online audio, podcasting, and AI are the stars in this year’s The Infinite Dial presentation from Edison Research. Click to read our coverage and download link for the presentation deck. Continue Reading →

If the headline seems startling, it’s for good reason. Over a ten-year span podcast listening has gradually overtaken spoken-word AM/FM radio in time spent. This milestone metrics comes from Edison Research and its continuing Share of Ear project. Click for more and the 10-year chart. Continue Reading →

In an impressively steady 10-year shift, two-thirds of time spent with  streaming music platforms has shifted from free sources to paid streaming. This is from Edison Research in its Weekly Insights email bulletin. Continue Reading →

In the thin upper atmosphere of podcast rankings, change over time is small and rare. Edison Research has released its Top 50 Podcasts in the U.S. based on reach for Q3 2025 among weekly podcast consumers ages 13+. Continue Reading →

Edison Research has been acquired by market research company SSRS. The company assures that the transition will be smooth sailing for Edison clients. Click for details. Continue Reading →

Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading →