Established podcast stars lead Edison Top 50
In the just released Edison Research Top 50 Podcasts in the U.S. for Q2, we see long-familiar titles leading this elite pack. Continue Reading
Edison Research
Edison Research offers status badges for top-ranked podcasts
Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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RAIN Notes: July 31
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
RAIN Notes: July 24
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
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Podcast Consumption at Record High (Edison Research)
In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
RAIN Notes: July 2
Welcoming – New York Public Radio
Targeting 1,000,000,000 (One Hundred Billion) – MiDIA Research
Supporters Support – Edison Research Continue Reading
RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
Edison Research Top Q1 podcasts in UK; plus RAIN historical comparison
Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
UK listeners embrace smart devices in home and car: Edison Research
In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading
Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio … and more from Nielsen/Edison
In the newly released Q1 edition of The Record — the quarterly series measuring how consumers spend their listening day with ad-supported online audio — we learn that radio rules the time spent metric, especially in older demos. Click for details, charts. Continue Reading