In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Katz Digital Audio is trumpeting a new agreement with Audiomob, a mobile gaming ad company. Katz’s ad sales vertical will sell advertising in Audiomob’s in-game audio ad technology. Katz markets as “the largest digital audio network,” claiming a reach of 230+-million consumers monthly. Continue Reading
As online gaming grows to huge proportions, ad tech company Audiomob has launched audio ads for mobile games, and a demand-side platform (DSP) for setting up campaigns. Related to the entwining of gaming and audio, Pandora builds a collection of videogaming playlists. Continue Reading