Spotify launches UK television ad campaign

spotify logo square canvasSpotify is launching a television ad campaign in the UK that ties in with talent competition X Factor. There will be two spots airing each week until the end of November. The first will tell a story about people listening to music, and the second will be related to the weekly theme of the singing show.

The spots will also have a social media angle, with a dedicated hashtag #thatsongwhen to accompany them. Marketing reported that people are encouraged to share their own musically-motivated stories on social networks.

“This campaign was born out of the insight that ‘every song has a story,’” a representative from Spotify said. It is similar to a story-based ad campaign in the U.S., but marks the first foray for the streaming platform onto UK television. Spotify’s performance in the UK has been historically strong, turning a profit of £2.5 million in 2013 on revenue of £131.3 million.

Anna Washenko