Spotify is continuing its spree of podcast acquisition with the purchase of Parcast, its third buy of 2019. The deal will bring Parcast’s podcast library to Spotify, as well as its ability to attract audiences and its existing listener base. Terms of the acquisition were not published, and the deal is slated to close in the second quarter.
Parcast has created storytelling-driven programs such as Serial Killers, Unsolved Murders, Cults and Conspiracy Theories, and Mind’s Eye. The company has more than 20 new shows due to debut in 2019.
“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” Spotify Chief Content Officer Dawn Ostroff said. “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base. We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth.”
“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world. We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world,” said Max Cutler, Parcast’s founder and president. “Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”