RAIN Notes: July 9
Milestone(s) – Heather Osgood
Insider Best – E. B. Moss
iHeart & Dolly – iHeartMedia
Living the Live Life – Digiday Continue Reading
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Steve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now
by Steve Goldstein
The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading
June podcast production drops 30% to new 2025 low (Listen Notes)
New podcast production took a substantial step downward in June compared to May, and less dramatically compared to June 2024. And in the month-over-month view, May-June represents the biggest single-month drop of the 12-month period. Continue Reading
RAIN Notes: July 3
AMEVA Goes Around Again – U.S. Congress
Happy 10th; Happy 100 Billionth – Spotify
Intersecting Passions – Douglas Trostler Continue Reading
RAIN Notes: July 2
Welcoming – New York Public Radio
Targeting 1,000,000,000 (One Hundred Billion) – MiDIA Research
Supporters Support – Edison Research Continue Reading
Implausible partners? Podcasts and Smart TVs
According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading
RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Mark Mulligan: Streaming is both retail and radio. It shouldn’t be
by Mark Mulligan
“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading
RIP Pineapple Street; Audacy shuts it down
In the relentless course of corporate history, the present can evoke the past. So it is that today we cast back to August, 2019, when RAIN reported that radio giant Entercom boldly and energetically acquired two dashing podcast startups, Cadence13 and Pineapple Street. That era is over, and a reported 300 people are affected. Continue Reading
Acast’s new podcast revenue dashboard: Focus on financial transparency
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
Podcast consumers profiled in new study; YouTube leads but doesn’t dominate
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
Growth and new user structure: Insights from the German podcast market
Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
Continue Reading