RAIN Notes: June 17
Reaching for Reach – Signal Hill Insights & Cumulus Media
13-24 – Edison Research Continue Reading
YouTube stretches podcast delivery lead over Spotify & Apple
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading
“Podcast Lookalikes” at center of Katz Media / Number 8 partnership
Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading
Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
Steve Goldstein:Office Hours with Gen Z: The Best Part of My Week
by Steve Goldstein
The latest guest column from Amplifi Media CEO Steve Goldstein shares lessons he receives from an NYU class in podcasting … where he is the professor. In this column, the students are the teacher. Key principles of podcast success in the age of choice. Continue Reading
In-car on-screen advertising: A story of cross-category lift
Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading
RAIN Notes: June 10
A shift – Virginie Berger
Making a S(p)lash – Keturah Cummings Continue Reading
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
Continue Reading
Gumball intros Adaptive Ads, blending AI with host reads
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Kast Media announces post-bankruptcy “fresh sart”; Matty Staudt is CEO
Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading