Omnifone has entered into a partnership with Japan’s Line Music. This deal will allow Line to access Omnifone’s global music licensing expertise and content services. The alliance will see Omnifone supporting the expansion of Line’s catalog by millions of tracks.
“Working with a UK-based global music service provider will help us to enrich our popular music service with a whole host of new international artists for our users to enjoy,” said Jun Masuda, Line Music’s CEO. “We’re thrilled to be working with Omnifone’s licensing team.”
While Line’s messaging service has 211 milion active monthly users worldwide, the on-demand Line Music service has attracted 4 million users since its June launch. The service sprang out of Line’s purchase of MixRadio late in 2014.