iHeartMedia has hired Justin Nesci for the newly created role of executive vice president of advanced audio and data revenue. In this position, he will be responsible for data-driven, audio strategies for a range of the company’s platforms. That will include the SmartAudio platform, a programmatic ad tool for delivering targeted messages to listeners. Nesci joins iHeartMedia with more than two decades of experience in digital media revenue and has previously worked with iHeart through his consulting practice.
“We’re thrilled to have Justin spearheading iHeartMedia’s advanced audio and data revenue efforts,” Carter Brokaw, president of digital and audience segment revenue strategy, said. “His background in every level of organizational development at a variety of top media companies and start-ups will be key as we ensure our advertising partners are able to fully utilize our multiple platforms and unparalleled reach.”
“I’ve been impressed with iHeartMedia’s commitment to innovation and creating unique opportunities for its agency and brand partners since I served as a consultant for the company years ago,” said Nesci. “Today iHeartMedia is the leader in audio by far and I’m excited to help build on its groundbreaking initiatives and strategies pairing sophisticated data targeting and programmatic workflows across the largest audio media platform in the U.S.”