Sirius XM has entered a deal with Headliner Video, which creates sharable social media videos out of audio content. This enterprise-level deal will cover both Sirius XM and Pandora. Headliner’s service creates videos that can promote an audio clip with captions, animations, text, images, and client branding.

“With social media users approaching 3 billion worldwide, all content creators need to think about how to best tap into that audience,” Headliner CEO Neil Mody said. “SiriusXM’s social channels are great examples of how audio producers can leverage social for increased reach on the Internet. We are proud to have built the solution that helps make that possible. Discovery is one of audio’s biggest issues, and we are happy to have solved it on social media.”

Headliner said that it has more than 75,000 users now generating thousands of videos every day.