Cumulus Media has inked a deal with DAX, Global’s digital audio advertising branch. Under this multi-year arrangement, DAX will be the exclusive third-party sales representative for network radio streaming and national programmatic advertising alongside Cumulus’ in-house sales teams.
“We’re really looking forward to working with Cumulus Media to improve the listener experience across its network and help advertisers reach the right people through technology from DAX,” Matt Cutair, CEO of DAX U.S., said. “The partnership allows us to continue our ambition to improve engagement and attribution in the digital audio advertising space.”
“We are thrilled to be partnering with DAX for network radio and programmatic streaming sales,” said Bryan Forbes, president of sales for Westwood One, an audio network within Cumulus. “DAX has a proven track record of innovation and brings new approaches in the sales and technology arena to our streaming network.”