RAIN Notes: March 25
— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
One of the most resonant parts of yesterday’s release of The Infinite Dial 2025, the annual survey from Edison Research of digital media consumer behavior in America, is the consumption of podcasts. There are two parts of this: The number of consumers, and the method by which listening happens. Both are important. Continue Reading
The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America. Click for a link to the data. Continue Reading
In today’s release of The Infinite Dial 2025 by Edison Research, one of the annually significant metrics is the number of people listening to online audio monthly, and the percentage of the U.S. population represented by that number. We remember the excitement when this graph crossed over the 50 percent mark in 2015. Today we see that number at 89 percent. Click for more of Infinite Dial. Continue Reading
Global strategic information company Edison Research has partnered with audio technology and services company SoundStack to deliver a new measurement product: Podcast Download Metrics Service. Click for the deetails. Continue Reading
Kelli Turner, who has woven a career path with executive roles in banking, Ivy League teaching, media, copyright management, investing, and intellectual property, now becomes the permanent President and CEO of audio giant Audacy. Click for details.
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— The How of Change (NPR)
— Alexa, Whither My Privacy? (Amazon)
— Time (J.D. Crowley)
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— To Bot or Not (On The Record podcast)
— Blueprints For Startup Success (Insider Interviews)
— Smart Scaling (Podcast Advertising Playbook)
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Podcast audience demographics in the U.S. are easily generalized by most in the industry: Relatively affluent, educated, and left-leaning politically compared to the whole U.S. population. But that easy characterization is changing as U.S. podcast listening expands. Click for a six-year snapshot.
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A japanese electronics giant, an elite urban U.S. university, and several million dollars are converging to create a state-of-the-art audio institute. It is Sony behind the money — a $7.4 million donation to New York University. That grant will establish the Sony Audio Institute. Click for more. Continue Reading
— Farewell to Fellow Fanatics (Rachel Whitney)
— Legacy Media Getting Rocked (Scott Klass and Nathalie Hill)
— Two for One (iHeartPodcasts)
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