Beatport has introduced an embeddable music player that can can be added to websites and social channels. The company also recognized the recent debates about artist payments by putting its policy front and center. “Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rightsholders for each listen so artists get paid,” Beatport executive creative director Clark Warner said. That means every stream of a song, no matter where it happens, will yield some payment to rights holders.
The company recently added a streaming service to its existing platform of a paid download store. This new feature means that every track on the streaming service will have an embed option listed next to the buttons to purchase or share the song on social. It’s an addition that could be positioning Beatport as a competitor to SoundCloud, which has similar embedding options but only has monetization options for select members. Both platforms have a focus on electronic music, so Beatport may now have an edge for the artists.