RAIN Notes: April 15
— Promised Proof (Coleman Insights)
— Migration (Juleyka Lantigua)
— Creative vs. Targeting (Westwood One)
Author: Brad Hill
“A fantastic way to kick off 2025” — Audioboom Q1 resuts
The company is clearly pleased with its first quarter financials. “Our business model continues to go from strength to strength.” — Stuart Last, CEO, Audioboom Continue Reading
RAIN Notes: April 10
Webby Awards announce 2025 categories for podcasts
That’s the year, not the number of categories. It’s 20 categories, ranging from Advice to TV, and much in between. Small indie productions rub shoulders with household names in audio. Continue Reading
SAX: Spotify launches in-house programmatic ad creation, buying, measurement
Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising campaigns on Spotify. Called Spotify Ad Exchange, and officially abbreviated as SAX, the platform is available via several leading demand-side buying platforms (DSPs). Click for all the info. Continue Reading
RAIN Notes: April 8
— 500 Stations + 5,000 Listeners = Techsurvey 2025 (Jacobs Media)
— Next (Martha Fischer)
— The Big V (Steve Pratt)
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RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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“The core definition of podcasting must evolve” — but not too much
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)
In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Health of music fans = potential wealth for musicians (MusicWatch)
A healthy music fan is one who spends money for music. When the consumer side is healthy, the production and creative sides naturally do well financially. That is the formula spelled out by Russ Crupnick in the latest release from MusicWatch where he is Managing Partner. Click for details and a link. Continue Reading
iHeart plans push into Asian Pacific podcast market; Mammoth Media partners
iHeartMedia, which never fails to remind its press contacts that it is “the No. 1 podcast network globally according to Podtrac,” is dropping news of a dramatic expansion of its global podcast presence. iHeart is partnering with Mammoth Media Asia to create and launch a slate of shows targeted “across the region” in Asia. It’s a cross-continental effort based on APAC’s potential for growth. Click for details.
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