RAIN Notes: June 10
A shift – Virginie Berger
Making a S(p)lash – Keturah Cummings Continue Reading
Author: Brad Hill
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
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Gumball intros Adaptive Ads, blending AI with host reads
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Kast Media announces post-bankruptcy “fresh sart”; Matty Staudt is CEO
Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading
iHeartMedia posts Music Festival lineup; Hulu picked to stream
iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor. iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor — i’s an exclusive deal. Continue Reading
More podcasts; fewer downloads: Buzzsprout platform stats
In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading
Marc Maron plans exit for epochal WTF podcast
Google’s AI calls him “incredibly influential.” Certainly his show, WTF with Marc Maron, helped galvanize the podcast category in early days. Today we learn that the groundbreaking podcast will distribute its final episode sometime this fall. Continue Reading
iHeart announces hybrid live/on-demand True Crime podcast
iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading
Acast launches Smart Recommendations system for “supercharged” ad buying
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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RAIN Notes: May 28
Appearances – Hernan Lopez
Coming Home – The Association of Independents in Radio
Deepening The Presence – Molly DeMellier Continue Reading