Libsyn intros “Podroll” within its feeds for new creator revenue

Eminent podcast platform Libsyn is leveraging this week’s Podcast Movement event to introduce a new discovery and monetization tool called PodRoll with Libsyn. The tool creates “You Might Also Like…” promotions within podcast feeds, showcasing episodes from similar shows on Apple Podcasts and Spotify. Click for details and link to illustrations. Continue Reading

Podcast Movement and Sounds Profitable merge; Franks and Barletta divide the empire

Trade association Sounds Profitable, and conference brand Podcast Movement, have merged in a seven-figure deal. The new entity is described as “a central force in podcasting’s ongoing growth,” and promises to deepen its involvement in industry events around the world. Click for details. Continue Reading

Libsyn creator earnings leap YoY, along with expansion of the ad program

Comprehensive podcast creator/advertiser platform Libsyn announces a substantial rise in creator earnings, while expanding its Automatic Podcast Ads program across its whole platform. In good news for smaller shows on Libsyn’s platform, the company has discarded the previous 2,000-download minimum to be included in the Automatic Podcast Ads program. Also — a handful of new podcasts have joined the platform. Continue Reading

Sharon Taylor elevated to CRO, Triton Digital

Veteran podcast executive Sharon Taylor has been appointed Chief Revenue Officer at audio technology and service provider Triton Digital, where she will report to CEO John Rosso. Australia native Taylor spent three and a half years at enterprise podcast tech and hosting company Omny Studio, where she served as Head of Operations, then CEO from 2016 to 2019. Triton, which is itself a subsidiary of iHeartMedia, acquired Omny Studio in 2019. Continue Reading

Podcast advertisers overrate targeting, and other presumptions

In what seems like an exhaustive exercise in debunking commonly held presumptions, a study released by the Audio Active Group (fronted by Westwood One and Cumulus Media), we see an argument that podcast advertisers overestimate the business-building power of audience targeting. At the same time, they underestimate the power of creative — how the advertisement is conceived, written, recorded, and produced. Click for very interesting metrics produced by Podscribe research. Continue Reading