RAIN Notes: July 23
AM in the Dash – Radio Ink
Elevation – Matt Hird
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Author: Brad Hill
Podcast Consumption at Record High (Edison Research)
In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
Steve Goldstein:The SEO Collapse: Did Podcasts Replace Late Night?
by Steve Goldstein
In Steve’s latest column, a detailed and interesting analysis of an historical moment. “Stephen Colbert’s exit from The Late Show is more than a changing of the guard. It’s a flashing red signal that the entire late-night ecosystem is being upended. The space late-night TV once owned has changed rapidly, with podcasts playing a central role in that transformation.” “Podcasts aren’t just taking the mic. They’re taking the moment.” Continue Reading
Spotify “Spreadbeats” campaign wins Drum Award
“Spotify doesn’t come to mind as a tried-and-true video ad platform. Media planners think of it as a digital audio platform.” Overcoming that challenge has led Spotify to winning the B2B category in the recently announced Drum Awards. The… Continue Reading
RAIN Notes: July 18
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
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Audioboom buys Adelicius to become “largest homegrown podcast network”
In a maneuver which creates the UK’s largest homegrown podcast network, pod platform Audioboom has acquired podcast hosting network Adelicious. Continue Reading
Brand favorability and awareness stand out in Acast case study
Podcast giant Acast has released a case study of a recent ad campaign for KFC in Australia. The campaign was distributed across several shows and networks to attain scale and frequency. Click for details and the audio host read. Continue Reading
SiriusXM launches ad-supported subscription, its first
SiriusXM, primarily known for in-car listening devices and proprietary programming, has launched a breakthrough proposition that could change consumer presumption of the brand. It’s an ad-supported plan priced at “less than seven dollars” according to sources. Continue Reading
RAIN Notes: July 15: Radio’s quest for cool.
Moving Up – iHeartMedia
Radio, AI, and a Quest for Cool – Jacobs Media
Joining Forces – ARN Continue Reading
James Cridland’s Radioland – BBC Radio overseas: a new plan after BBC Sounds closes
by James Cridland
As James’s regular readers know, he has been interested in the availability of BBC Radio outside the UK. And there’s been some movement. The BBC Sounds app will be turned off for listeners outside the UK on 21 July 2025 — but there’s more to it than that. And a lot more news. Continue Reading
True Native Media intros podcast repping for new podcasts; maintains high-end service
Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading
PodcastOne annual report: Downloads down; revenue up.
In a 124-page document containing over 76,000 words, more than 6,300 sentences, and 4,436 paragraphs, which would take an estimated five hours to read, PodcastOne has released its annual finance report for fiscal 2025. We cull and summarize. Continue Reading