Broad lessons of podcast success are fine, but in today’s guest column Steve explores smart niches — in particular, higher education. He gives us lessons learned at the recent Higher Ed PodCon in Cleveland. He found a huge range and depth of involvement in podcasting.
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London-based Audioboom released its financial report for the first half of 2026, documenting double-digit growth of revenue, profit, and EBITDA, with all public-facing metrics moving upward. Click for details, graphics, and a chart. Continue Reading
In the podcast industry’s ongoing effort to attract advertiser attention and buy-in, much of the effort is focussed on basic popularity metrics of the category. In a newly released survey study by Nielsen, the intent is to profile the listeners who are creating so much advertiser interest. Continue Reading
Podcast clips are not to be underestimated — that’s a message delivered by Tom Webster of Sounds Profitable in a segment of The Podcast Atlas series.
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The Joe Rogan Experience is atop the Top 50 Podcasts in the U.S. list for Q2, produced by Edison Research. Crime Junkie is next. Then The Daily. Then Call Her Daddy. It’s the same top four as a year ago (Q2 2025). But there are notable exceptions. Continue Reading
Creators use podcast marketing, but spottily and with doubts. That is the conclusion of a survey conducted by B2B marketing agency Outcomes Rocket, which surveyed 861 marketing and PR professionals in May. Click for key findings and charts. Continue Reading
The car dashboard continues to be a battlefield upon which radio fights to survive. Enter research authority Nielsen with a consumer study sponsored by iHeartMedia. The goal is to measure demand for traditional car radio and AM/FM listening on the dashboard. Click for details and infographic. Continue Reading
In a lift for AI voicing services, and a blow to human audiobook narrators, we learn that consumers of audiobook fiction rate AI-generated multi-cast narration higher than human narration. Continue Reading
Open AI’s ChatGPT AI product enters the conversational audio field with an upgrade called GPT Live. On the technical side we are told about full-duplex architecture, the main output of which is AI listening and speaking in uninterrupted conversation, making the bot capable of communication that resembles normal speaking. We make unabashed Trekkie comparisons. Continue Reading
It’s a clear milestone in the rise of video-native podcast consumption. Continue Reading
The efficacy of podcast advertising has been measured and documented for years. A new report from Signal Hill Insights promises a “fresh approach” to benchmarking the performance of podcast advertising. Continue Reading
In a startling restructuring action that surprised several thousand listeners, Canadian radio network Rogers Sports & Media shut off six radio stations. Layoffs include station personnel and back-office staff. Continue Reading