In a key alliance, digital audio ad company TargetSpot and major radio group Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. Targetspot claims to reach an aggregated audience of 55-million, or 23% of the U.S. internet population. Entercom is the country’s second-largest radio network.
The partnership aims to offer a “brand-safe environment” for clients, and a “best-in-class” experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. the company provides demographic, behavioral, geographic, and contextual audience targeting.
“Together, Entercom and TargetSpot have a deep history and we are pleased to strengthen this partnership,” said Erik Portier, chief revenue officer for TargetSpot. “As a leader in audio, Entercom is an invaluable brand to represent and it will propel our digital audio advertising strategy to new heights.”
“At Entercom, we are invested in providing a best-in-class experience to both our advertising partners and our listeners,” said JD Crowley, executive vice president of digital media for Entercom. “The partnership with TargetSpot is one way that we are delivering on that promise and providing out advertisers a measurable and targeted approach to digital audio while also ensuring that our listeners get the experience they’ve come to expect from our portfolio of top-rated brands.”
In addition to radio groups, TargetSpot (which is part of the Radionomy Group) represents digital audio inventory in a wide swath of pureplays like Slacker Radio, ShoutCast, and of course Radionomy.