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RAIN Summit Chicago – Interview with David Raphael of Public Media Marketing

David Raphael, president of Public Media Marketing, took the stage at the RAIN Digital Audio Advertising Summit in Chicago to share his knowledge of podcast advertising. “I think there’s a certain level of education we have to do across the board with podcasting,” he told moderator Brian Pollina of the United Stations Radio Network and the crowd at House of Blues. Continue Reading

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“It’s an opportunity rather than a challenge” – RAIN Summit Chicago podcasting panel

The RAIN Digital Audio Advertising Summit in Chicago closed with a lively discussion on the state of podcasting. Several luminaries from the field shared their thoughts on the health of the industry, the need for measurement, and whether Apple would continue its dominance. Continue Reading

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RAIN Summit Chicago – A closer look at the Infinite Dial 2017

The always entertaining duo of Tom Webster, vice president of Edison Research, and John Rosso, president of market development for Triton Digital, teamed up onstage at the RAIN Digital Audio Advertising Summit for a conversation about the highly influential Infinite Dial study. RAIN President Brad Hill guided the discussion. Continue Reading

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“Creating an audio identity” – RAIN Summit Chicago ad messaging panel

RAIN’s Digital Audio Advertising Summit in Chicago kicked off with a discussion of creative messaging. Lauren Nagel, Pandora Media’s group creative director, guided an insightful conversation with three experts that touched on topics from brand identity to personalization to machine learning. Continue Reading