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Music apps post biggest spike in mobile use, according to new research

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Research from Localytics confirmed that mobile is still the rising trend for music services. In the company’s analysis of app usage over the past year, people spent 79% more time in their music programs, which translates to 64 more minutes per month. Compare that with the average increase of 21% for time spent across all apps. The next closest category to music was health and fitness, which posted a 51% rise for time spent in-app.

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Kurt Hanson’s “State of the Industry Address” identifies digital opportunities

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RAIN News founding editor Kurt Hanson delivered his semi-annual State of the Industry Address at RAIN Summit Indy last week. In addition to expected Star Trek references, and a disconcerting Star Wars mention, Hanson drew trendlines, isolated an important consumer demand across all media, targeted problems with certain industry products, and suggested solutions.

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Small and medium businesses report high ROI for streaming ads (BIA Kelsey)

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In its most recent Local Commerce Monitor (LCM), an ongoing survey of advertising behaviors among small and local businesses (SMBs), BIA Kelsey found high ranking for ROI (return on investment) when advertising in streaming radio. More survey participants rated streaming radio highly for ROI than they did for over-the-air (OTA) radio.

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Nielsen streaming radio measurement in the wings

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At RAIN Summit Indy last week, Jeff Wender, Nielsen SVP of Digital, spoke on the Big Data panel, during which he fielded this question from the audience: "Could you give us an update about where Arbitron [Nielsen Audio] is in measuring streaming radio, and what we can potentially see in the future?" Nielsen president Steve Hasker divulged more detail at a Goldman Sachs conference.

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Webcast listening flat in July; year-over-year growth (Triton)

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Month-over-month webcast listening was flat in July, according to Triton Digital's monthly Webcast Metrics Top 20 Ranker. Our analysis also looks at the year-to-date view, and (for the first time), a three-year that incorporates Pandora's monumental listening growth. In percentage terms, Clear Channel has nearly kept pace.

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Study from AT&T/Ericsson finds global buyers want connected cars

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AT&T’s Drive Studio and Ericsson released a study that found that connected car services were of high importance for prospective auto buyers. The survey targeted customers who were likely to buy a car within the next five years, and the respondents were located in the U.S., Germany, Brazil, Japan, and China. The results showed that half of all those surveyed would switch car brands to get connected car services, and 72% would delay their purchase by a year in order to get those services from their preferred brand.

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Edison reveals new “Share of Ear” metrics at RAIN Summit Indy

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In a special presentation at RAIN Summit Indy on Tuesday, Larry Rosin, President of Edison Research, broke out new statistics from the "Share of Ear" study conducted earlier this year, and initially summarized in June. Attempting to quantify how American adults listened to audio from all sources, Share of Ear attributed 11.6% of listening to Internet Radio -- in the study context, that meant both non-interactive services like Pandora, and interactive services like Spotify. In the RAIN Summit presentation, Larry Rosin unpacked that metric to illuminate more detailed findings.

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