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STRATA re-positions Pandora in its media buying platform

strata and pandora canvas

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora's ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment.

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Survey shows strong outlook among audio publishers in Germany

BVDW Germany online radio canvas

BVDW, the German digital economy federation, released a report on the traction of online radio and streaming in the nation. The data showed that gross investment in audio streaming is projected to increase by more than 50% in 2015, while gross revenue from in-stream advertising is expected to reach about 137 euros by next year, compared with revenue of 65 million euros in 2013.

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Spotify’s Lowlands research: Streaming supports and extends the value of live music

spotify lowlands live vs recorded canvas

The inverse relationship of streaming music and music sales is well known: Streaming up, sales down. A similar symbiotic relationship exists between music concerts and music sales. But how do streaming and concerts interact? Is the relationship mutually beneficial? That's what Spotify's Director of Economics Will Page set out to discover in a new study.

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Pandora launches free audience tracking for musicians

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Pandora has launched a new online service that delivers audience analytics to musicians and their managers. Called Pandora AMP, the “Artist Marketing Program” includes data pulled from the many billions of hours people spend listening to the online radio platform. Any artists currently playing on Pandora can sign up for the free service at the AMP website. This initiative marks the first time pandora has turned its data firehose toward musicians.

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RAIN Poll results: Should streaming subscriptions cost less?

survey checkbox poll 01 canvas

Recent news that Apple is pushing back to labels about licensing fees, with the possible intent of lowering the monthly subscription cost of Beats Music, sets the stage for this week's RAIN Poll. We asked readers: Is Apple right? Would a lower subscription cost stimulate the subscription side of the streaming business? Or doesn't it matter? The result was conclusive in an unexpected way

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Nielsen finds entertainment is of high value to connected car buyers

Nielsen connected car entertainment Q2 2014 canvas

Nielsen published its latest insights on the outlook for connected cars. The high-tech vehicles are appealing for the cool factor; 60% of future auto intenders said they want one to experience emerging technologies. But the desire for entertainment on the road was a close second, at 58% of future auto intenders. In fact, the Nielsen results revealed that 36% of connected car users streamed audio every time they got in their vehicle during the second quarter of 2014.

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iHeartMedia research investigates the power of audio advertising on brains

iheartmedia inc logo canvas

iHeartMedia, the conglomerate formerly known as Clear Channel, released new data from a study in partnership with Neuro-Insight about the brain’s response to different types of communication. The results showed that radio advertisements performed better than television advertisements for the same companies.

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New survey shows radio needs better streaming to attract young listeners

Mark Kassof teenage listening canvas

Mark Kassof shared data from a recent survey about the attitudes of teenagers toward FM radio. The 506 online surveys of respondents aged 13 to 20 revealed that only 7% listened to FM radio the most for music. Even online streams of terrestrial stations had limited reach. Just 16% of respondents said they listened to online radio station streams often, while 31% said the did so sometimes. Twenty percent hardly ever listened and 26% have never done so. Smartphone apps for AM and FM radio stations also had limited reach: 49% have never listened on those services.

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