RAIN Notes: June 23
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
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News
Ross Adams resigns Acast; Greg Glenday new CEO
An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading
RAIN Notes: June 17
Reaching for Reach – Signal Hill Insights & Cumulus Media
13-24 – Edison Research Continue Reading
Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
In-car on-screen advertising: A story of cross-category lift
Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading
RAIN Notes: June 10
A shift – Virginie Berger
Making a S(p)lash – Keturah Cummings Continue Reading
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
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Kast Media announces post-bankruptcy “fresh sart”; Matty Staudt is CEO
Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading
More podcasts; fewer downloads: Buzzsprout platform stats
In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading
iHeart announces hybrid live/on-demand True Crime podcast
iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading