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Apple Music expands original and exclusive video offerings

Apple Music black canvasApple Music made two announcements about its video plans this month. First, the platform added a live music show called House of Strombo. This program will be hosted by Canadian TV and CBC radio personality George Stroumboulopoulos. It will feature live music performances from the host’s home in addition to interviews and behind-the-scenes content. The 10-episode series debuted last week.

The other new video announcement is an exclusive documentary. Clive Davis: The Soundtrack of Our Lives recently premiered at the Tribeca Film Festival. This biopic about the esteemed music executive marks Apple Music’s third exclusive documentary in addition to Taylor Swift’s tour video for 1989 and a project about the 808 drum machine.

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Anna Washenko

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