Yahoo jumps into live concert streaming

concert 01 264wYahoo has partnered with Live Nation in an agreement to co-distribute live-streamed concerts at a blistering pace — one concert a day (or night) “for several years,” according to a Wall Street Journal report.

Concert streaming is, for the most part, a missing element in the on-demand music services. Last October, Turntable.FM opened a live-concert component to its streaming service, but it was short-lived, as the whole company shut down in January.

Yahoo’s main competitive focus in this venture is Google, the leader in video content. The company’s YouTube¬†platform is arguably the top Internet destination for concert recordings. Yahoo and Live Nation are establishing a slightly different model that intends to funnel users to the the real-time concert stream, only highlights of which will reportedly be archived for time-shifted viewing. As such, it will be an event-programming venture.

Live nation is responsible for selling some or all of this opportunity to advertisers, and has announced Kellogg as a launch sponsor. Live nation CEO Michael Rapino is quoted as saying, “We know advertisers are going to be oversubscribed.”

Brad Hill