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Warner Music Group inks licensing deal with artist-focused Audiomack

Warner Music Group has entered a licensing deal with Audiomack. It is the first major label deal for Audiomack, a free streaming service focused on discovery for artists and labels. The two parties will work together on breaking emerging artists and connecting them with fans early in their careers.

Audiomack offers artists an unlimited number of track uploads. It’s a pivot from the company’s early roots as a mixtape host for hip-hop artists such as Chance The Rapper, A Boogie wit da Hoodie, Migos, Fetty Wap, and Kevin Gates.

“It’s important that we take a principled but adventurous approach to empowering entrepreneurialism,” said WMG vice president of digital strategy and business development Allan Coye. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.”

“We’re extremely excited to embark on this revolutionary deal with WMG,” Audiomack CEO Dave Macli said. “Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users.”

Anna Washenko

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