Podcasting company Voxnest has entered into a partnership with DAX, the digital audio advertising platform of Global. This deal unites the expertises of both parties to create audio monetization opportunities in the UK for publishers that will help them grow audiences and revenue. Their collaboration will create a turnkey solution for creating, monetizing, and distributing digital audio. The all-in-one solution will ease entry into the audio market for any publishers who want to capitalize on the growing popularity of the medium.
“Accelerating the growth of the podcasting industry is contingent on two factors: audience and monetization,” Voxnest President Francesco Baschieri said. “By partnering with DAX, we’re making major inroads on both fronts, adding reach to grow audience and opening the advertising opportunity to more brands and more podcasters. It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”
“The podcasting world is rapidly developing,” said Ollie Deane, director of commercial digital at Global. “Through this partnership, content creators now have an opportunity to grow their UK audiences and revenue, while advertisers can understand the impact of their campaigns in more detail than ever before.”