UMG makes new digital VP hire

Universal Music Group announced a new hire for its digital efforts. The label has brought on Tuhin Roy for the newly created role vice president of new digital business. In this position, Roy will work to forge partnerships with start-ups in the early-stage digital media sector. His past experience includes founding the Digital Rights Agency, which later merged with The Orchard. He has also been an adviser to SXSW On, 8tracks and MediaLink.

“Tuhin brings an entrepreneurial orientation and an incredible wealth of experience to this role,” said Michael Nash, UMG’s executive vice president of digital strategy. “I’m confident his deep knowledge of the start-up environment and investment community dynamics will magnify UMG’s efforts to cultivate the digital ecosystem, promote innovation and establish new revenue streams.”

Anna Washenko